A.LEE
Senior Copywriter
About
Work
California Lottery
Play For Real
Film
Clorox
Bleachable Moments
Film
Clorox
Bleach This
Film
1800
Lessons In Refinement
Film
Jose Cuervo
Mexico’s First Cinco
Activation
Jose Cuervo
Intense Powerpoints
Social
Jose Cuervo
Roulette
Social
Jose Cuervo
Most Boring Social
Social
PayPal
Local Selects
Activation
Fresh Step
Smart Cats
Film
Infiniti
Two Of Me
Film
Various
Brand Books & Manifestos
Other
Play
Compliment Sandwich Haiku
Website
Humor
Writing
Pinterest
Moodboards
CALIFORNIA LOTTERY: PLAY FOR REAL
Client:
California Lottery
Agency:
David & Goliath
Production Company:
Native
Director:
Rich Lee
VFX:
Jamm Group
Creative Director:
Greg Buri
Art Director:
Lisa Donato
Copywriter:
Alex Lee
It’s like playing Monopoly. But the money’s real.